Breast Cancer Fundraising: Where Does All That Money Go?

cash with coins on top
Every year, the month of October is filled with pink ribbons, walks and marathons—even pink cleats in the NFL—all in the name of breast cancer awareness. Grocery store aisles are lined with familiar products in special-edition pink packages. In the 2009-2010 fiscal year, the breast cancer organization giant Susan G. Komen Breast Cancer Foundation reported approximately US $400 million in earnings.

With so many different fundraising events and products bearing the symbolic pink ribbon, it’s hard for consumers to know just how much of their money is being donated to help find a cure for breast cancer and what is simply being pocketed by companies.

Do you know the best ways to make sure your money is really being used for breast cancer research?

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