Gatorade To Remove Controversial Ingredient

    BVO will be replaced with sucrose acetate isobutyrate, a flavor emulsifiers used internationally.

    Carter said the company needed a year to make sure the new formulation “would not affect taste or functionality. So we did a lot of sensory testing to make sure we had the right batch and we feel strongly we do.”

    The newly formulated drinks is expected to be on shelves over the next few months.

    Carter said there is no current plan to remove BVO from PepsiCo’s Mountain Dew but the company is always evaluating “formulas to ensure they meet the high standards our consumers expect.”

    Change.org said consumer petitions to change Gatorade’s formula attracted more than 200,000 supporters and was one of its most popular.

    “It’s a great example of the shift in power we’re seeing between businesses and their customers,” said Pulin Modi, senior campaigner at Change.org. “Companies like Gatorade can no longer sit back as thousands of consumers are asking for a change — they’re compelled to do something about it.”

    « Previous page 1 2

    Follow

    Get every new post delivered to your Inbox.

    Join 820 other followers