Mineral Makeup: Hype Or Happening?
(BlackDoctor.org) — Women, of course, often disagree about the merits of makeup products. But the debate over mineral makeup is especially fierce, going beyond whether it offers a flawless glow or a cakey finish into questions of health and safety. Companies boast that their mineral makeup confers skin care benefits, while detractors raise alarms that the finely ground particles may be risky.
One thing is certain: Women are buying mineral makeup in greater numbers than ever. According to the market research group NPD, sales of mineral makeup from prestige brands were $195 million last year, or 6% of the cosmetics sold in the U.S. And that hefty figure doesn’t include mass drugstore lines such as Revlon, L’Oreal, and Neutrogena.
Mineral Makeup: Hype, Reality
Bare Escentuals started what it dubbed “the mineral revolution” when it launched its loose powder foundations in the mid 70s. Competing brands soon followed, all offering the claim that mineral makeup, made from crushed pure minerals, was more “natural” than conventional makeup.
Cosmetic chemists don’t quite see a revolution. Many see mineral makeup as marketing hype. In fact, all makeup is mineral makeup. You’ll find the same mineral ingredients — titanium dioxide, zinc oxide, mica and iron oxides — in conventional products. Contrary to what advertisements may suggest, those ingredients aren’t simply mined, pulverized, and poured into compacts. Zinc oxide, in fact, is synthesized in the lab.