Should Athletes Be Allowed To Endorse Junk Food?
Think about it: The majority of beverages celebrity athletes endorse receive 100% of their calories from added sugars. But athletes are required to be in tip-top shape—so why the mixed messages?
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At the pro-level, and once they attain fame, the endorsement deals come rolling in. But a new study shows that the majority of foods these star athletes promote are nutrient-poor, encouraging young people to adopt bad eating habits.
Researchers say that previous studies have shown that parents are more likely to buy foods that are marketed by pro-athletes, as they are seen to be “healthier.” Additionally, in 2010, children between the ages of 12 and 17 saw the most food and beverage commercials that were endorsed by athletes, making these products highly desirable to a young audience.