What Supermarkets Don’t Want You To Know
Ever wonder why you go into a store and end up spending MORE than you originally planned?? The placement of items on store shelves is not by chance. Here, the experts explain how they think and how items are placed to make you purchase.
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On the shelf: Smaller brands, regional brands, gourmet brands
Explanation: The items here give “tone and texture” to the shelf layout, Liebmann says, helping the supermarket stand out from its competitors. These smaller brands usually don’t have the budgets to pay for more favorable placement.
Top shelf tip: The specialty items found on the top shelf are generally chosen by local store managers, not determined by the supermarket’s central headquarters. If you’d like your store to stock a particular item on this shelf, talk to the manager.