ALS: The Disease Behind The Ice Bucket Challenge
In recent weeks, you’ve probably noticed videos of your favorite celebrities pouring buckets of ice water on their heads “for ALS.” The way the “Ice Bucket Challenge” goes is, celebs and non-celebrities videotape themselves pouring the freezing water on their heads, blow up the video on their social media accounts with hashtags like #alsicebucketchallenge and #icebucketchallenge, and then call out their friends to take the challenge within 24 hours or otherwise donate $100 to the ALS Association.
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To date, the challenge has raised more than $22 million and ever-growing awareness for ALS. But, what exactly is this disease that has so many people taking a polar plunge?