What’s The Big Deal About “Organic”?
In the early 2000s, being “organic” became the IT thing. We saw organic everything from our clothing, the food we ate, to suddenly shopping at our local farmer’s market. The organic industry is growing at around 20% annually, exceeding $40 billion, and an estimated $4 billion is spent on personal-care products.
For many, living the organic lifestyle means getting a healthy, wholesome diet, becoming more environmentally conscious or it’s just the humane thing to do. For others, it may be a serious turn off to change their lifestyle or it may be something they came across and wanted to learn more about. Nonetheless, many people are switching and its benefits can be seen by both the sellers and the consumers.
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