Sometimes, things that sound too good to be true usually are. After a December study stated that no supporting evidence was found for one out of every three recommendations provided by The Dr. Oz Show, another so-called miracle product is in the news. This time, it’s green coffee bean extract. It’s been approved by Dr. Oz himself and could be seen all over being marketed as “The Dieter’s Secret Weapon.”
The Federal Trade Commission (FTC) announced that the maker of the supplement has agreed to settle charges that he and his companies deceptively touted the the weight-loss benefits of green coffee bean extract. “Lindsey Duncan and his companies made millions by falsely claiming that green coffee bean supplements cause significant and rapid weight loss,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
Duncan’s companies, Pure Health LLC and Genesis Today, claimed that consumers could lose 17 pounds and 16 percent of body fat in just 12 weeks without dietary changes or exercise (without diet OR exercise? C’mon!).
According to the FTC’s complaint, shortly after Duncan agreed to appear as a “celebrity nutritionist” on The Dr. Oz Show, but before the show aired, he began manufacturing and selling the product. Crafting key phrases that he would later repeat on the show, Duncan created an online marketing campaign to exploit what’s known as the “Oz effect,” or the flood of Web searches and consumer demand for weight-loss supplements after a particular episode airs.
According to the FTC’s complaint, Duncan did not disclose to The Dr. Oz Show producer his relationship to Pure Health.