Whoopi Goldberg’s Personal Battle With ‘Horrible Cramps’ Inspires Launch Of Medical Marijuana Products For Women
Whoopi Goldberg may always be known as Celie from “The Color Purple” or or Sister Mary Clarence from the “Sister Act” franchise, just make sure you add entrepreneur to that list. The comedian, actor and now business owner has partnered with marijuana edibles creator, Maya Elisabeth, to create Whoopi and Maya. The San Francisco-based company will offer products created specifically to relieve menstrual pain and cramping.
Goldberg told VICE the vision came from a personal history of bad menstrual cycles. After not being able to find products that suited her needs she sought out other avenues for relief.
“I have a daughter and three granddaughters and, once upon a time, I too suffered from horrible cramps. In talking with different people about the medicinal aspects of marijuana, however, I would tell them that smoking a joint (before I stopped smoking) used to help dramatically, but I’ve never found a cannabis product specifically designed to treat menstrual discomfort.”
Her new business is a gigantic move for women seeking relief from not only the physical woes of a menstrual cycle, but also the psychological and social implications as well. Women face a number of challenges during their cycle. Abdominal and pelvic contracting, debilitating pain, mood swings and fatigue are a few of the major changes a woman goes through during her cycle. Some women experience even more extreme cases of the blues during their time of the month.
According to the American Academy of Family Physicans, pain associated with menstruation is called dysmenorrhea, which can be severe enough to interfere with activities such as going to work, driving and other everyday activities.