Ladies First: Queen Latifah Blazes The Trail For Women
On Monday, July 11, 2016, Queen Latifah was honored at the VH1 Hip-Hop Honors celebration honoring the queens of hip hop. Queen began the performance with a slightly-tweaked version of Chicago’s “When You’re Good to Mama.” (If you forget, Queen Latifah was nominated for an Oscar for playing Mama Morton in the 2002 adaptation of the musical.) She went right into “Come Into My House,” an epic cut from her debut album All Hail the Queen (1989).
And then Queen Latifah brought in her girls: Rah Digga, The Lady of Rage, Da Brat and YoYo joined Queen Latifah on stage for “Had It Up 2 Here.”
The tribute ended with (of course) Queen Latifah’s hit song “Ladies First.” Monie Love and Queen Latifah brought the house down.
Most people know Queen as a rapper, singer, and actress. But not many realize that she is a successful entrepreneur as well.
Latifah is co-owner with business partner Shakim Compere of Flavor Unit Entertainment, a firm that includes television and film production units, a record label and an artist management company.
In fact, Queen Latifah was not only honored last night, she was also executive producer of the star-studded show. She has been producer or executive producer for a number of projects including, the VH1 Show, “Single Ladies”, The BET show “Let’s Stay Together”, and the movies, Bringing Down The House, The Last Holiday, The Perfect Holiday, Beauty Show, Just Wright, The Perfect Match and countless others.
Queen Latifah also represents a line of cosmetics for CoverGirl called the Queen Collection. She has also launched a perfume line Queen” and Queen of Hearts.
Because of her brand, Queen is the spokesperson for Curvation ladies underwear, Pizza Hut and Jenny Craig.
On top of all that Queen Latifah is taking care of her mother who has an autoimmune disease and heart issues.
To put it bluntly, Queen Latifah is quietly building a kingdom, or queen-dom you might say.
And not one to stop there, according to The Hollywood Reporter, in February 2016, Queen along with other heavyweights, created We Do It Together (WDIT). It’s aim is to empower women in film, TV, and other forms of media by working with both male and female directors, actors, and producers.
The non-profit company hopes to team up with outside voices to create a new series of gender-led films and ensure more opportunities for established and upcoming female talents.
In an interview on CNN Money, Queen outlined three steps that she applies to all her business ventures:
1. Define yourself and set the tone for how you want others to embrace you.
“I didn’t want to be emcee Latifah or, you know, all these different monikers that you could have put on, but I thought, Queen, you know. My mom raised me to be a queen. Queen. Queen Latifah. And I asked all my boys, and they thought it was cool. So I went with it.”
2. Put on your crown and remind yourself that you can have what you want.
“Putting on your crown is really like accepting the fact that you are a queen. You’re a great woman. Wherever you are in life, just keep on that path, and so for me, sometimes as women, we forget — we forget that about ourselves. So,…