New Book From Marketing Exec Nick F. Nelson Empowers Men To Balance Work & Life – Without Compromising

Nick Nelson

For Liquid Soul’s Nick F.Nelson, a hectic pace is simply the norm. However, as a busy entertainment executive who has spearheaded marketing campaigns for high-profile television shows like “Empire” and ABC’s “black-ish,” as well as recently-released films including The Birth of a Nation and Queen of Katwe, the busy schedule eventually took a toll on him.

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In his new book, Stay Tuned: Balancing Faith, Family and Career Without Comprising You, Nelson addresses men who face the challenges of maintaining successful professional and personal lives and ways to find the balance. When he decided to write the book, Nelson, who previously served as caretaker for his late father and who now looks after his mother who has Alzheimer’s disease, he had a main goal in mind: “What I wanted to accomplish was for this to be a launch pad for purpose; I encourage everyone to identify with what their purpose is,” he says. spoke with Nelson to talk about the book and how men should “stay tuned” to their own lives, learn to balance the juggling act of coping with family and career, and maintain and strengthen their own well-being. 

On the disregard of professional men as caregivers:

The thing is [men] don’t talk about it. There are groups that women can go to for guidance and understanding but there’s really nothing like that for Black men. We’ll talk about sports or political issues and everything else except the things that are the most pressing to our hearts and minds because we don’t [tend to] trust. I felt it would be very important that this book be a kickoff for a wider conversation regarding these difficulties.