2014 Media Kit
BlackDoctor.org (BDO) is the world’s most comprehensive online health resource for African Americans devoted exclusively to help African Americans live healthier, happier lives.BDO reaches 80% of the US adult population online and BDO’s Facebook page reaches over 9 million people per month with engagement levels that are continually 10 times greater than WebMD and EveryDayHealth.
WHY ADVERTISE on BDO?
According to our User Study:
- BDO is the most trusted online health resource for Blacks– more trusted than CDC.gov (ranked 2nd) and NIH.gov (ranked 3rd).
- 90% of our users stated that it is very important for them to have access to health information that is culturally relevant to them.
- Over 100 condition specific channels to sponsor
- 24% of our users have spoken to a Physician after seeing a Pharma ad
- 13% have purchased an OTC after seeing an ad on BDO
- Highly creative advertising options and sponsorships
BDO SITE STATS (Omniture, November 2014)
Monthly Page views: 21.8 million
Ave. HH Income: $75,000 yr.
Daily Email Blast: 350,000 opt-in users
TYPES OF CAMPAIGNS
RUN OF SITE
Utilize this strategy to obtain full reach to the health conscious consumer who regularly visits BlackDoctor.org. Broadest possible exposure opportunity for your advertising message on the site with the highest reach concentration among Black consumers in a health focused environment. All ad units and web pages are available. No premium for Home Page placements.
BlackDoctor.org offers advertisers the ability to ensure that your message is provided the most appropriate editorial contextual positioning by sponsoring a specific content area on Blackdoctor.org. All ad units are available.
- Health Conditions Channel (over 100 condition-specific channels to choose from)
- Healthy Living (a variety of lifestyle channels, including Men’s Health,
Women’s Health, Healthy Aging, and more).
- Diet & Nutrition
- Weight Loss
- Find A Doctor Search Tool
- Video Library
- Contests pages
- Contextual Channel Sponsorships
- High Impact Banners (ROS and specific channels)
- Newsletters (350,000 opt-in users)
- Custom Micro Site
- Video pre-roll in our extensive BDO video library
500,000 impressions or less: $15OTC/CPG CPM
500,001 and over: $12
STANDARD AD SPECIFICATIONS:
BlackDoctor.org is able to offer a wide variety of high impact creative offerings:
BlackDoctor.org accepts Unicast, Pointroll, Eyeblaster, Klipmart, Shoshkele and various other rich media. Audio and video must be user initiated. Client should provide BlackDoctor.org with tags for such creatives.
BlackDoctor.org does not encourage stand-alone emails, otherwise known as blasts. These are not really effective as they tend to irritate receivers or are simply ignored/deleted. Instead, BlackDoctor.org offers advertisers the opportunity to integrate their commercial message in our “BlackDoctor Daily Medicine” newsletters. The client can also include a 400-character text message.
o Drop date: – Monday through Friday
o Frequency – 5x per week
o Creative – 300×250
*350,000 opt-in users*
FACEBOOK ENGAGEMENT PACKAGE
- BDO has a groundbreaking Facebook Engagement package that is taking the advertising industry by storm. Advertisers can now become integrated into BDO’s daily posts, which typically reach over 3 million people per week. This is a great way to build brand evangelist for your brand. For more information please contact our sales office.