2014 Media Kit

    BlackDoctor.org (BDO) is the world’s most comprehensive online health resource for African Americans devoted exclusively to help African Americans live healthier, happier lives.BDO reaches 80% of the US adult population online and BDO’s Facebook page reaches over 7 million people per month with engagement levels that are continually 10 times greater than WebMD and EveryDayHealth. 

    BDO now has a traffic sharing partnership with Interactive One (IONE)whereby IONE sends a number of their 16 million monthly visitorsto BDO to get their culturally relevant health information. We also have traffic sharing partnerships with AOL, MSN and others.

    WHY ADVERTISE on BDO?

    According to our User Study:

    • BDO is the most trusted online health resource for Blacks– more trusted than CDC.gov (ranked 2nd) and NIH.gov (ranked 3rd).
    • 90% of our users stated that it is very important for them to have access to health information that is culturally relevant to them.
    • Over 100 condition specific channels to sponsor
    • 24% of our users have spoken to a Physician after seeing a Pharma ad
    • 13% have purchased an OTC after seeing an ad on BDO
    • Highly creative advertising options and sponsorships

    BDO SITE STATS (Omniture, August 2014)
    site stats
    Monthly Page views:        13.9 million
    Age:                                     25-64
    Female:                               70%
    Male:                                   30%
    Ave. HH Income:             $75,000 yr.
    Daily Email Blast:            350,000 opt-in users

    TYPES OF CAMPAIGNS

    RUN OF SITE

    Utilize this strategy to obtain full reach to the health conscious consumer who regularly visits BlackDoctor.org. Broadest possible exposure opportunity for your advertising message on the site with the highest reach concentration among Black consumers in a health focused environment. All ad units and web pages are available. No premium for Home Page placements.

    CONTEXTUAL SPONSORSHIPS

    BlackDoctor.org offers advertisers the ability to ensure that your message is provided the most appropriate editorial contextual positioning by sponsoring a specific content area on Blackdoctor.org. All ad units are available.

    SITE SECTIONS

    • Health Conditions Channel (over 100 condition-specific channels to choose from)
    • Healthy Living (a variety of lifestyle channels, including Men’s Health,
      Women’s Health, Healthy Aging, and more).
    • Diet & Nutrition
    • Fitness
    • Weight Loss
    • Find A Doctor Search Tool
    • Video Library
    • Contests pages

    AD OPPORTUNITIES

    • Contextual Channel Sponsorships
    • High Impact Banners (ROS and specific channels)
    • Newsletters (350,000 opt-in users)
    • Custom Micro Site
    • Video pre-roll in our extensive BDO video library

    RATES                                      PHARMA CPM
    500,000 impressions or less:  $35
    500,001 and over:      $30

               OTC/CPG CPM
    500,000 impressions or less:  $15
    500,001 and over:      $12

     

    STANDARD AD SPECIFICATIONS:
    Banner sizes include 728×90, 300×250, 970×90, 300×600, mobile options (320×50) and much more!

    BlackDoctor.org is able to offer a wide variety of high impact creative offerings:

    RICH MEDIA

    BlackDoctor.org accepts Unicast, Pointroll, Eyeblaster, Klipmart, Shoshkele and various other rich media. Audio and video must be user initiated. Client should provide BlackDoctor.org with tags for such creatives.

    NEWSLETTER SPONSORSHIP

    BlackDoctor.org does not encourage stand-alone emails, otherwise known as blasts.  These are not really effective as they tend to irritate receivers or are simply ignored/deleted. Instead, BlackDoctor.org offers advertisers the opportunity to integrate their commercial message in our “BlackDoctor Daily Medicine” newsletters. The client can also include a 400-character text message.

    o   Drop date: o   Monday through Friday
    o   Frequency o   5x per week
    o   Creative o   300×250

     *350,000 opt-in users*


    FACEBOOK ENGAGEMENT PACKAGE

    • BDO has a groundbreaking Facebook Engagement package that is taking the advertising industry by storm. Advertisers can now become integrated into BDO’s daily posts, which typically reach over 3 million people per week. This is a great way to build brand evangelist for your brand. For more information please contact our sales office.

     

    • advertisement
    • advertisement
    Follow

    Get every new post delivered to your Inbox.

    Join 1,074 other followers