Actor Wendell Pierce Puts His Money Where His Community Is

wendell pierceWhen Wendell Pierce opened a new grocery store in a tough neighborhood in New Orleans, what he did not put on the outside — bars on the windows — was as important as what he did put inside — fresh fruits and vegetables–and they were affordably priced.

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With his Sterling Express convenience store and Sterling Farms supermarket, Pierce, who gained fame on the big screen in movies like “Waiting To Exhale” and in hit HBO series like “The Wire” and “Treme,” is turning food deserts around by giving access to fresh fruits and vegetables back to the people.

Pierce’s team set up a technology-driven security system that lets the supermarket operate efficiently, without bars on the windows.