Thank God It’s Natural Founder Chris-Tia Donaldson Talks Empowering Black Women, Brand Building & New Target Partnership
Harvard graduate Chris-Tia Donaldson is in love with her hair – her God-given natural hair, but that wasn’t always the case. When the Detroit native landed her first job at a law firm, she began wearing wigs to disguise her real hair, in order to make her white colleagues feel more comfortable around her. If you can think back all the way to 2003, you’ll recall there were very few products that were being designed for Black women who had the desire to wear their hair in its natural state. What did Chris-Tia decide to do? She started doing research and 10 years later, she launched her own line of products called, Thank God It’s Natural, which was inspired by her 2009 self-published, best-selling book, “Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair.” And as of March 1, TGIN’s Moist Collection for Natural Hair is available is more than 250 Target stores nationwide – nearly a year in the making!
So, what makes TGIN stand out from all the other brands on the market today? Well, every product is created using natural and organic ingredients, contains zero parabens and phthalates and has never been tested on animals. But, TGIN is more than just shampoo, conditioner and styling aids. TGIN also sells handcrafted body soaps, body creams, lip balms, and t-shirts. But wait, there’s more! In the upcoming years, Chris-Tia plans on expanding her company to include healthy snacks, cookbooks, supplements and fitness apparel. Simply put, TGIN is not just a line of products. It’s a lifestyle.
BlackDoctor.org recently spoke with Chris-Tia Donaldson about her natural hair journey, her partnership with Target, as well as her plans to take TGIN to the next level: