BlackDoctor.org Wins 2016 American Business Award for Marketing Health Campaign of the Year
(CHICAGO, May 5, 2016) – BlackDoctor.org (BDO), the world’s largest and most comprehensive online health resource specifically targeted to African Americans, was named the winner of a Bronze Stevie® Award in the Marketing Health Campaign of the Year in Disease Education & Awareness category for the 14th Annual American Business Awards. BDO’s “My Story” campaign was recognized by the Stevie Award committee for successfully raising health awareness through compelling storytelling.
BlackDoctor.org launched the “My Story” series to bring healthcare down to a personal and trusting level. The series features real stories of health triumphs written by and about BDO readers, who are managing various forms of diseases and working towards living a healthier lifestyle. BDO helped raise awareness across many different epidemics in the African American community through the “My Story” campaign. From obesity, breast cancer to HIV/AIDS, there aren’t any topics off limits.
“Personal stories touch readers in an intimate way and our My Story series has proven that online engagement on health content is not only possible, but therapeutic. Readers are able to place a face to an often taboo topic of health, that not only provides hope, but real life solutions,” said Sandria Washington, BlackDoctor.org Executive Editor.
BlackDoctor.org far exceeds top health sites in engagement. BDO currently has over 312k people talking about various health topics on its Facebook page alone, which has over 1.2 million followers.