People with wavy or curly hair are always looking for new products, tips and tricks to lock in their desired look. Whether they want to blow it straight, create looser curls or maximize their tighter coils, Maya Smith, Celebrity Hair Stylist, salon owner and creator of The Doux, the “Indie” haircare line with a cult following available at Target is truly the master. Here she shares her best tips for girls with curls who want to revel in their natural hair and create a style they love.

Understand the battle between oil and moisture.

The first thing people must understand is that there are opposite things going on at the same time. “Due to the shape of curly haired strands, the hair tends to be under moisturized. On the other hand, the curly-haired scalp can get very oily. Managing these opposite demands is the struggle of girls who wish to keep their curls. The key here is knowing how best to address both,” explains Maya who led the movement for women to transition from relaxers to natural curls.

Be gentle when washing curly hair.

According to Maya, kinky, thick, coiled textures tend to appear “tough” and strong enough to withstand heavy manipulation. “In my experience, these hair types are actually the most delicate, and should be handled with care, she recommends.”

Step One: Pick your products wisely.

Maya applied over 2 decades of