Rihanna’s Savage X Fenty: Making Lingerie Sexy For Any Size

(Photo credit: fenty)

Feeling sexy is all apart of being a woman. There are times when you feel your sexiest and other times, not so much. A lot of those sexier times has to do with how you look in your clothes and even your underwear.

On Friday, May 11, singer, designer, fashionista, and entrepreneur Rihanna dropped a sexy bomb for women everywhere; her highly-anticipated, size-inclusive lingerie line, Savage x Fenty.

Savage x Fenty is comprised of 90 pieces of lingerie, sleepwear, and accessories, including four capsule collections within the main line. RiRi’s collection will include bras available in every shade of nude alongside T-shirt bras, undies, and more everyday essential items. The U Cute collection is a riff on modern girlishness with many of the lacy pieces seen on the Savage x Fenty Instagram, while the Damn line has a sexier edge, featuring rompers, garter belt sets, and bodysuits. For the ultimate bad gal, there’s the Black Widow collection, which the brand describes as “risqué and ultra sexy.” Think, cupless bodysuits, half-cut bras, and open-back bikini bottoms.

(Photo credit: fenty)

Also, everything she’s selling won’t break the bank. Everything is under $100 and starts at only $14.50.

The promotion for the brand has been burning up social media. With a size range that goes that goes into plus size and a diverse cast of models, Savage x Fenty aimed to do something different. Rihanna’s first foray into intimates breaks all the rules in terms of imagery. It focuses on sexiness as an inner quality and she aims to rewrite the rules of what sexy is with help from a lineup of a set of different kinds of models. One of the pieces includes plus-size model, Audrey Little. See her video below:

Given the extensive sizing range, that body-positive message will be available to many women previously excluded from the fashion-forward lingerie market. Bras will be available from a 32A to 44DD, with lingerie, undies, and loungewear coming in sizes from XS all the way up to 3XL. What’s more, international shipping will be available to 210 countries around the world.

Rihanna makes it clear that Savage x Fenty is a lingerie line for women who want to please themselves.

“Women should be wearing lingerie for their damn selves,” Rihanna tells Vogue. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take…