Ice Cube: From Hip-Hop To Hollywood Heavyhitter

… eight teams to 12, BIG3 also has lined up two key sponsors in Adidas and Toyota, both of which will roll out activations throughout the upcoming season.

In a bid to grow the BIG3 basketball league, Cube is attempting to put together a $15 billion package to purchase Fox Regional Sports Networks. This includes Fox Sports West and Prime Ticket in Los Angeles, YES Network in New York, and other regional networks serving major markets.

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