Popeyes vs. Chick-fil-A: Who Has The Best Chicken Sandwich
If you’ve been on social media lately, you’ve probably seen one of the most interesting debates in awhile. No, we’re not talking about the upcoming presidential election, we’re talking about the Popeyes vs. Chick-fil-A sandwich debate. Just about every publication with a food reporter — the New Yorker, the Los Angeles Times, Business Insider — have tried and wrote about these sandwiches. Now it seems like everybody and their mama is chiming in about which one is their favorite.
So what’s the big deal?
Chick-fil-A has been the leader in the chicken sandwich game for a long time. Nobody was really checking for Wendy’s or McDonald’s chicken sandwich, so when people starting talking about a real contender for Chick-fil-A, people started taking notice.
The sandwich became so popular that locations around the country ran out. There were delays at Popeyes drive-throughs and long lines in its restaurants. People even began muting the term “chicken sandwich” from their social media so they wouldn’t have to see it in their feed.
Popeyes marketing approach’s success has already been shown in the case of Popeyes, with an estimated $23.25 million in equivalent ad value in media mentions for “Popeyes Chicken Sandwich” across digital, print, social, TV, and radio in just 11 days. At least, that’s the word from Apex Marketing Group.
The thing about the Popeyes sandwich is that it’s packaged very similar to how Chick-fil-A packages theirs: a stand-alone bag to keep the moistness and freshness of the sandwich intact. Both Popeyes and Chick-fil-A offer a simple fried chicken sandwich with pickles and soft brioche-style bun. The Popeyes sandwich has plain or spicy mayonnaise, as opposed to the number of different sauces Chick-fil-A has.
Let’s look at which one is healthier:
Chick-fil-A Chicken Sandwich:
Popeye’s Chicken Sandwich:
Some people rave about Popeye’s sandwich, while other people like Slate.com says the sandwich is just okay.
“It was…fine,” writes Justin Peters on Slate.com. “The second bite was just fine, too, as was the third, and the fourth. The whole