Beyonce runs the world, and now she’s doing it in her own athletic clothing line. The singer announced the launch of Ivy Park, a sexy, “activewear brand for women” in partnership with Topshop owner Sir Philip Green.
The collection will be available in U.S. Nordstrom and Topshop stores (and respective websites) and includes leggings, swimwear and anything else you might imagine one would need to slay in the gym or in the park.
In a two minute promo video for Ivy Park, Beyonce shares that parks have a personal connection for her.
I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing.
As a woman whose career exemplifies the fruits of continued discipline and sacrifice in the pursuit of goals, Beyonce still gets strength from those early days running in the park.
There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?
A fitness line seems like a natural brand progression. After taking the 22 Days Nutrition challenge in 2013 and announcing to the world she was vegan, Beyonce later partnered with trainer Marco Borges for 22 Days Nutrition, a plant-based home delivery meal service.
For updates on Ivy Park, check out the website.