4.9 out of 5 star review. In other words, the product works wonders on a baby’s skin.
Furthermore, the Hollywood couple has worked with Black dermatologist Dr. Naana Boakye to give birth to their debut skincare line Proudly. In further talks with Madamenoire, Boakye offered a little more insight into the science behind the skin line. For one, Proudly is made up entirely of plant-based ingredients. In fact, Union and Wade believe wholeheartedly that Black skin benefits greatly from Earth’s own natural resources.
After being prompted on how Proudly will treat prominent skin issues like eczema, Dr. Boakye stated that moisturization is key.
“Eczema is very prominent in the melanated community, especially in the Black community. So, we wanted to make sure that if moisturization is key, that’s like half the battle with eczema,” she said during the interview.
The dermatologist went on to note that all of Proudly’s moisturizers, like the brand’s nourishing oil and balm, all contain ingredients that help hydrate and repair skin blemishes.
In addition, the line consists of several lotions and body washes suited for BIPOC children. Even better, some sets come with diapers and wipes that won’t irritate our children’s skin as other brand names might. Not to mention, they’re made with other natural ingredients like shea butter. Clearly, Proudly is the first-of-its-kind skincare line made specifically to treat melanated babies. It’s a line with black infants in mind.
Proudly’s Mission To Treat Melanated Children Everywhere
The famous parents only hope that their newest product will prove beneficial to Black parents and their children everywhere. When it came down to creating the skincare line, Union and Wade went beyond the reviews and profit. Rather, they wanted to make a product that would help improve the health of the Black community. More importantly, they sought to help better the health of children.