how can they take care of their hair so that it is healthy and retains length.
BDO: Did you ever go through certain struggles with your own hair?
ICH: Absolutely! Alodia was born out of my struggles with my own hair. For years, I battled hair breakage and scalp damage from chemical straighteners. I was so desperate for a solution, that I utilized my science and chemistry background as a Ph.D. level Scientist to develop my 1st product, the Nourish and Grow Healthy Hair and Scalp Oil. After using it consistently for 4 months, I was so inspired by my hair transformation and my desire to help other women with their hair, that I set out to meticulously create the full Alodia line, which officially launched in 2017.
BDO: What were your initial thoughts on creating Alodia Hair Care?
ICH: For me, as a woman of color, it was extremely important for the Alodia brand to signify 3 things:
1. A place where women can come to learn about the science of their hair strands and scalp and how and why Alodia’s products work.
2. An environment that exudes positivity, empowerment, and love for the unique beauty that we as women all possess.
3. Results driven brand, creating high-quality products made with natural ingredients that infuse hair with moisture and strength allowing hair to thrive and grow.
These 3 principles are at the core of Alodia’s main mission and tagline to