Juneteenth: Why Freedom Day is More Important than Ever

All across the country you’ve been hearing of large corporations like Nike give their employees the day of June 19th, or Juneteenth, the day off. There have even been towns and governments making it a paid holiday. But why all of a sudden? It seems like just last year, nobody was really talking about Juneteenth and it went from a day that people may have heard of to a day that everybody and their mama wants to celebrate.

While some think that having another “Black day off” is a good thing, others believe we should use it as a call to action. Not to party or indulge in “Juneteenth sales” or celebrate “drink specials” at your local club, but to have a meaningful day of planning, strategy and action to manifest the dreams of our ancestors.