… it may be “that group that didn’t win the talent show.” He looks specifically for “what’s missing” in music and in the industry, goes searching for it, and develops it into the level of showmen New Edition had been molded into in their early years.
“Have a vision. Create and cultivate that vision, and everything will come from that,” explains Bivins
Boyz II Men’s debut album, Cooliehighharmony, was Executive Produced by Biv. The album spawned three #1 R&B singles, one of which went platinum (1 million units sold) and another which went gold (500,000 units sold); it was ranked #45 in Billboard’s Top 200 of the decade, 1990-1999; was a Diamond-Certified record before the RIAA even began certifying sales in excess of 10 million as such, leaving it to remain just a “10 times platinum” record.
It was his success with Boyz II Men that forced Biv to have to take on more responsibilities as the head of Biv 10 Records, his new label that was to be distributed by Motown Records.
Bivins now also manages Artist Development at Making the Band 4 and is CEO and founder of Sporty Rich Enterprises record label.