Beauty trends this season are all about keeping it natural – minimal and effortless.
That’s right! It’s time to move from the heavy caked-up makeup trends of Instagram and embrace what your mama gave you. However, keeping in mind that we didn’t all wake up like this “flawless,” BlackDoctor.org recently sat down with cosmetics mogul Vera Moore and her daughter Consuella Helms Jeune, a licensed esthetician and National Training Director of Vera Moore Cosmetics, who dished a little guidance for those looking to turn heads.
In the 70s, Moore, who was born to a working-class family in Queens, New York, became one of the first Black actresses contracted to a soap opera. For over a decade, the singer and theater actress turned soap opera star portrayed nurse Linda Metcalf on NBC’s “Another World”. Immediately, she was faced with a harsh reality — makeup options available to performers of color were slim.
In response, Moore, alongside her husband, Billy Helms, a veteran cosmetologist and esthetician, launched Vera Moore Cosmetics in 1979 – a beauty brand advocating the importance of natural beauty. “Our mantra is that ‘skincare is the foundation – makeup is an accessory,’” Moore previously told BDO of her brand.
Today, VMC is a family effort as her daughter Conseulla has joined the team using her expertise as a Licensed Esthetician to train distributors across the nation on the growing line.
For a quick run-through of must-know beauty do’s and don’ts ahead of spring and summer, keep scrolling.
Do: Scrub away!
Exfoliation will boost “cell renewal,” Harris says. This will give you the coveted “glow,” as well as renewed “clean, fresh skin.”
Don’t: Forget the SPF
Believe it or not, Black people do burn. We are also still highly at risk of developing skin cancer from