Famous father and daughter duo Quincy Jones and Rashida Jones have teamed up for a PSA on behalf of Stand Up To Cancer (SU2C) and the Prostate Cancer Foundation (PCF).
The clip, entitled “Cherishing Life’s Special Moments,” seeks to raise awareness about the importance of speaking with your doctor about prostate cancer.
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Prostate cancer is the second most common cause of cancer death for men in the United States, affecting one in six men, according to PCF. In the U.S. alone, 2.5 million American men and their families are currently living with prostate cancer.
Quincy Jones has enjoyed one of the longest, most successful careers in popular music as a record producer, conductor, arranger, composer, television producer, and trumpeter. Named by Time Magazine as one of the most influential jazz musicians of the 20th century, he has been nominated for a record 79 Grammys – won 27 – and in 1991, received the Grammy Legend Award. In addition to his numerous awards and honors, most recently Jones was inducted into the legendary Rock and Roll Hall of Fame.
“As a father, I cherish the special moments in life and understand how they can fly by in an instant,” said Quincy Jones. “Prostate cancer has affected dear friends and family of mine, so I am honored to be part of this campaign with Stand Up To Cancer and the Prostate Cancer Foundation to reinforce how incredibly important it is for men to talk to their doctors about prostate cancer.”
Rashida Jones is a film and television actress, comic book author, screenwriter, singer and currently appears on the hit NBC sitcom, “Parks and Recreation.” She has appeared in numerous feature films, including I Love You, Man; Our Idiot Brother; The Social Network; The Muppets; and Celeste and Jesse Forever, which she co-wrote. Jones was nominated for an NAACP Image Award and was recognized in 2011 as an Influential Multiracial Public Figure runner-up.
“I was excited to shoot this PSA with my father,” said Rashida Jones. “We have to protect the men we cherish, so please talk to your fathers, your grandfathers, husbands, brothers and sons and make sure they speak to their doctors about this disease and how to reduce their risk.”
“Men are 40 percent less likely than women to have visited a healthcare provider in the past year…But talking to one’s doctor about prostate cancer is critically important,” said Stand Up To Cancer President & CEO Sung Poblete, PhD, RN. “We are thrilled to have the father and daughter pair of Quincy and Rashida Jones spread that message through this PSA, and hope it empowers men to speak with their doctors about prostate cancer and when screening is right for them so they can make informed decisions.”