According to research findings from the Society for Personality and Social Psychology, the best way to prevent pigging out and indulging in junk-food cravings is to not attempt total resistance. Instead it’s recommended that we postpone our indulgences.
Using this method allows us to resist and be gracious to ourselves at the same time. According to the study, delaying your “craving submissions” works because we’re not likely to eat those junk foods later after all.
So, what does this mean?
When people are faced with a sugary or fatty food temptation, they experience a tug-of-war between eating (pleasure) and not eating (restraint and deprivation). This is because eating is the natural human tendency, whereas restraint is unnatural for humans and is, therefore, more challenging for us.
In fact, restraint often leads to overconsumption in the future, because it increases your desire and reduces your willpower. The postponement gives in to the natural tendency of wanting and having the pleasure, just not at that