Rihanna’s Fenty Beauty Continues To Break Records Over $72 Million

(Photo credit: @badgirlriri instagram)

Rihanna was known for making hit records, stunning on the red carpet and being the “it” girl for many fashion labels. But now, thanks to her Fenty Beauty products, she is well on her way to becoming a beauty industry mogul after customers came out in droves to buy her products. It total so far, earning the “Work” and “Wild Thoughts” singer’s new makeup collection approximately $72 million in media value in just one month–actually, its first month in existence. Fenty was only beat out by cult-favorite brand Anastasia Beverly Hills, who reported $97.3 million in earned media value, and industry standard MAC, who reported $77.1 million. Not too bad for a new company, right?