I would make sure you were better than me in every way imaginable. Sharper, smarter and faster.”
We all know that there’s money to be made in the cannabis industry that White can also capitalize on. That kind of wealth can be passed down to his daughter setting her up for even more success.
Better than expected sales of marijuana in Colorado and Washington over the past several years have resulted in buoyant tax revenues. In 2019, Colorado collected more than $302 million in taxes and fees on medical and recreational marijuana. Sales in the state totaled over $1.7 billion.78 Sales in the U.S were $12.2 billion in 2019 and projected to increase to $31.1 billion by 2024, according to a report from Arcview Market Research and BDS Analytics.
Local research supports this view as well; a report from the Colorado State University-Pueblo’s Institute of Cannabis Research recently found that the legal cannabis industry has contributed more than $80.8 million to the local economy in 2017, primarily through taxes and other fees. Should marijuana become legal on a federal level, the benefits to the economy could be exceptional: A report from cannabis analytics company New Frontier suggests that federally legal pot could generate an additional $105.6 billion in aggregate federal tax revenue by 2025.
“When most people see me in person, it’s become an inside joke, many will whisper, ‘Hey… It’s Urkle,’” writes White on the It’s Purpl website. But in my mind, knowing completely what I’ve had in store, I only hear itsPurpl. Burrowing my way into an industry not known for diversity or inclusion has been both challenging and rewarding. itsPurpl is committed to debunking all stereotypes associated with modern cannabis, celebrating its many medical breakthroughs and positioning ourselves as the wine of tomorrow for a vibrant generation. It’s not real purple if it’s not itsPurpl is the mantra I can only hope our customers will choose to adopt over time. Puff and Partake.”