many successful brands dare to seek the opposite. Simply telling your truth is the bare minimum yet the most important first step in creating a compelling brand. It’s easy. It’s free.
It’s Tangible.
Many think that you need a heavy fashion team to make your look pop or even a record label to become known and distributed. But in recent times, nothing could be further from the truth. When you really want to connect with an audience or someone, it’s best to use or display something you already have or access to.
If you have a standout beauty mark, embrace it and make it a logo! If you love gold, incorporate it into your daily looks and posts. Your signature touch is something you can’t do without and people will start to take notice. Whether you evolve or stay in neutral, a great signature touch will follow you throughout your life and career.
It’s Exclusive.
If you stay true to yourself, no one could ever compete. If you really sit down with yourself to list all the things that make you unique, you’d find that you are an exclusive brand yourself. You have high cheekbones or natural red hair, all the things that make up who you are is very much so verifiable and valid. Unveiling this pivotal piece will allow you to speak to an audience that looks just like you and are interested in the things you like to do.
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It’s Memorable.
I’ve never forgotten a great story. When you begin to talk about your true experiences, outcomes, and thoughts it becomes an art form of storytelling. Some of the best brands are in fact people and amazing storytellers. Brands like Beyoncé, Oprah, Solange and Michele Obama all capitalize on their
