Welcome to The Black Gold Rush

NEW YORK, NY – FEBRUARY 11: Kanye West performs during Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)

“Rap the new Rock and Roll. We culture. Rap is the new Rock and Roll. We the rock stars.” – Kanye West, BBC Radio 1 (Zane Lowe Interview)