Feeling sexy is all apart of being a woman. There are times when you feel your sexiest and other times, not so much. A lot of those sexier times has to do with how you look in your clothes and even your underwear.
On Friday, May 11, singer, designer, fashionista, and entrepreneur Rihanna dropped a sexy bomb for women everywhere; her highly-anticipated, size-inclusive lingerie line, Savage x Fenty.
Savage x Fenty is comprised of 90 pieces of lingerie, sleepwear, and accessories, including four capsule collections within the main line. RiRi’s collection will include bras available in every shade of nude alongside T-shirt bras, undies, and more everyday essential items.
The U Cute collection is a riff on modern girlishness with many of the lacy pieces seen on the Savage x Fenty Instagram, while the Damn line has a sexier edge, featuring rompers, garter belt sets, and bodysuits. For the ultimate bad gal, there’s the Black Widow collection, which the brand describes as “risqué and ultra sexy.” Think, cupless bodysuits, half-cut bras, and open-back bikini bottoms.
Also, everything she’s selling won’t break the bank. Everything is under $100 and starts at only $14.50.
The promotion for the brand has been burning up social media. With a size range that goes that goes into plus size and a diverse cast of models, Savage x Fenty aimed to do something different. Rihanna’s first foray into intimates breaks all the rules in terms of imagery. It focuses on sexiness as an inner quality and she aims to rewrite the rules of what sexy is with help from a lineup of a set of different kinds of models. One of the pieces includes plus-size model, Audrey Little. See her video below:
Given the extensive sizing range, that body-positive message will be available to many women previously excluded from the fashion-forward lingerie market. Bras will be available from a 32A to 44DD, with lingerie, undies, and loungewear coming in sizes from XS all the way up to 3XL. What’s more, international shipping will be available to 210 countries around the world.
Rihanna makes it clear that Savage x Fenty is a lingerie line for women who want to please themselves.
“Women should be wearing lingerie for their damn selves,” Rihanna tells Vogue. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
What woman doesn’t want to feel sexy and beautiful from time to time? So let’s break down what costs what:
Bras will be sold from $39 to $59, with T-shirt bras and underwear coming in slightly lower, from $29 to $34 and $14.50 to $29, respectively. Higher priced items, such as corsets, rompers, jumpsuits, and robes, still all come in under $100, ranging from $69 to $99. As for those Savage x Fenty handcuffs, they’ll be priced from $18 to $29.
“Savage is really about taking complete ownership of how you feel and the choices you make,” Rihanna told Vogue last week. “Basically making sure everybody knows the ball is in your court.”
So to all you “size-sexy” women out there, we say take the ball and run with it.
Gabrielle Union Creates Plus-Sized Clothing Line for Curvy Women
Mother, actress, wife and entrepreneur, Gabrielle Union, has teamed up with New York & Company’s plus-sized division, Fashion to Figure, to bring a new voice to curvy fashion. Union first stepped into designing with her New York & Company Fall 2017 collection. Her vision then was to create apparel for the modern woman that included a range of sizes and affordable price points while still offering styles that were, “cool, fly, and dope.” Union has since continued to empower women through fashion with her new collaboration with Fashion to Figure.
The Gabrielle Union x FTF Collection features holiday styles curated to reflect Gabrielle’s glamour and edge along with FTF’s unapologetic celebration of curves. The 13-piece collection includes beautiful holiday separates adorned in sexy sequins and standout shimmer that range from $70 – $200.
Union, who herself is not plus-sized, said that she wanted to do something for women who are.
“This partnership goes beyond offering a more inclusive and extended size range, it was a deliberate effort to focus on a technical fit that celebrates curves,” explains the former America’s Got Talent Judge.
But this is not the first time Union has wanted to do something for plus-sized women. As a matter of fact, Gabrielle Union’s spring 2018 campaign featured her co-stars from the hit show “Being Mary Jane.” On social media, many were excited and some were disappointed because the spring collection only went up to certain small to mid sizes.
Well, now the wait is over.
Her sister is plus size and she wanted to create some stylish plus size options. Union was able to create a misses and extended sizes collection with New York & Company with select pieces going up to an 20 and XXL. The collaboration she has now with Fashion to Figure allows her to create a full fledged plus size clothing line that ranges from size 12 to 24 and 1X-3X.
“My line’s availability at Fashion to Figure is a critical and personal moment for me,” Union continued. “This is for my family and all the plus-size women who have messaged me asking for Gabrielle Union [clothing line].”
If you’re wondering, this is a good business move for Union, because plus-size women’s clothing is a very profitable business.
According to Plunkett Research, they estimate that 68 percent of American women wear a size 14 or above, up slightly from the frequently cited 67 percent figure it found in 2012.
How much is this average American woman spending on her wardrobe? According to the most recent figures available from market research firm NPD, US sales of women’s plus-size apparel reached $21.4 billion in 2016. The category is also growing substantially faster than the overall US apparel market, at a rate of 6 percent versus 3 percent year over year.
There are some plans to improve: Target is expanding its plus-size options in around 300 stores this year, up from 150. Nordstrom also recently announced that it is extending its size offerings for 100 brands across 30 stores in 2018, and will stock the new sizes (ranging from 00 to 18) alongside core merchandise in stores, rather than putting sizes above a 14 in its traditional designated Encore department. Overall, however, the retailer stocks up to a size 28, and the smallest selection remains that of sizes 20-plus.