BDO is the leading health and wellness destination for people of color. We leverage culture, content, and technology to transform people’s lives for the better. Editorially, BDO shares culturally relevant tips and strategies on health, wellness, lifestyle, and longevity.
BDO: Where Wellness & Culture Connect
Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values, and customs shared by a society.
Wellness is the state of being in good health, especially as an actively pursued goal.
All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates, and informs them every day. With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.
BDO’s editorial advisers represent some of the leading physicians and health experts in their field. BDO also boasts the largest database of culturally sensitive doctors who are committed to treating all patients fairly regardless of race or creed.
BDO Leadership Team
Reginald Ware, CEO Most of Reggie Ware’s career has been spent fighting health disparities for Black Americans by educating, informing and inspiring them to make better decisions about their health and understanding that one size doesn’t fit all when it comes to healthcare. Black people’s health needs are different and require a different game plan, one that leverages culture, content, and technology to improve health outcomes.
As CEO of BlackDoctor.org (BDO), Ware and his team produce more culturally relevant health content for Black consumers than anyone else in the country. BDO is the nation’s largest and most trusted health and wellness destination for Black Americans. After 19 years of service, BDO reaches 26 million people per month on its platform, is the most trusted health resource for Black people, and has more Facebook followers than WebMD. BDO also boasts the largest database of Black doctors and most are a part of our free doctor search tool, which allows users to find culturally-sensitive doctors in their area. This unique website is full of more than 10,000 articles and videos.
Ware’s previous media experience includes being the founder and publisher of Heart & Soul magazine, which was the nation’s first national health magazine for Black women. Under Ware’s guidance, H&S magazine reached over 1 million people per month and was among the largest magazines targeted to Black women.
Ware also oversaw the launch of two Television properties for Black Enterprise. He graduated with a Bachelor of Science in marketing from the University of Arizona, which he attended on a football scholarship. He grew up in Cincinnati, Ohio, and now resides in Chicago, IL.
Please contact Reggie at ceo@BlackDoctor.org.
Before joining BDO, Aki served as VP, Head of Business Development at REVOLT Media & TV and Founder/GM of the REVOLT Podcast Network, Aki leads all strategy, new business development and mergers and acquisitions for the largest black owned media company in the United States. Prior to Revolt, Aki was the Head of Global Strategic Alliances for the Telecommunications vertical at Lenovo, one of the world’s leading original equipment manufacturers. Prior to Lenovo, Aki was the Founder and Managing Director of Accelerate Consulting, a boutique digital media and technology consulting firm that offered a variety of advisory services for strategic growth to companies between series A and series C funding rounds. Prior to Accelerate, Aki spent three years as Senior Vice President of Business Development and Publisher Partnerships at SHE Media (formerly SheKnows Media), where he was a member of the senior management team that took SheKnows through an exit, when it was acquired by Penske Media in March 2018. Aki has held business development management positions at both CBS Local and ABC News, where he was instrumental in creating new strategies and products for both companies including, most notably, ABC News’ video distribution platform and CBS Local’s podcast network – Radio.com (formerly Play.it), which birthed legendary podcasts such as Rap Radar and Drink Champs. Prior to working in the media industry, Aki was a technology, media and telecommunications investment banker at Barclays Investment Bank.
Aki holds an MBA from the Fuqua School of Business at Duke University and a BSBA in Finance & Accounting from The Olin School of Business at Washington University in St. Louis. He is a proud member of the Robert Toigo Foundation, where he was recognized as Top 40 Under 40 in 2015. He sits on the Fuqua Minority Alumni Advisory Board at Duke University, the Board of Trustees of The Shipley School and is a founding General Partner of Sankofa Family Ventures, a family office committed to investing in Black and Brown VC fund managers. In addition, he is a member of the Investment Committee of Resilient Ventures, a Durham, North Carolina based venture capital fund. Aki also serves on the advisory board of two black-owned startups.
In his current role, Mr. Lane oversees all online and offline marketing efforts, traditional and new media, while forging creative ways to strategically over-deliver on KPIs from BDO’s Fortune 50 advertisers. Mr. Lane also teaches digital marketing to various faith-based and community institutions, creates branded networking events, and sits on the board for various community empowerment organizations.
Mr. Lane received his undergraduate degree from the University of Illinois at Urbana-Champaign and holds multiple online marketing certifications from the Online Marketing Institute based in San Diego, CA.
Contact Derrick at feedback@blackdoctor.org
Jade Curtis is a proud Chicago-born and raised writer, wellness advocate, and media professional. Over the past half-decade, Jade has broadened her expertise and expanded her network in the health media space. She has explored several areas in the health media industry, including marketing, technology, and finally, editorial where she found a passion for health and wellness journalism and content creation.
Jade is a graduate of the illustrious Tuskegee University, where she received a Bachelor of Science in Sales and Marketing. Jade is committed to being a catalyst for information to improve health outcomes in the Black community.
Contact Jade at Editorial@Blackdoctor.org
Awards and Recognition BDO is passionate about its mission to deliver the highest level of credible and effective healthcare resources. We are proud that others in the healthcare field who are just as passionate have chosen to recognize our efforts through the years, including the proud recipient of multiple awards and honors, including the 2006 Web Award for Health Care Standard of Excellence. BDO enjoys over 19 million visitors per month and has been featured in multiple publications across the nation, including The New York Times, Washington Post, USA Today, Atlanta Constitution, Dallas News, Self Magazine, and Jet Magazine.
Editorial Opportunities & Policy BlackDoctor.org is always looking for talented writers who share our passion and mission statement. We also invite qualified healthcare professionals with various areas of expertise to contact us concerning topics that they would like to have covered on our website. Send a comment to our editor at feedback@blackdoctor.org. All BDO writers are required to comply with our Editorial Policy.
Advertising and Sponsorship Policy BlackDoctor.org requires advertisers and sponsors to provide accurate advertisements that comply with our Advertising and Sponsorship Policy.
Advertising and Syndication Opportunities If you have a website and would like to have our FREE health news from Blackdoctor.org posted on your site, contact Info@BlackDoctor.org.
Privacy Policy We at BlackDoctor.org understand that healthcare is a very important, and sometimes very personal, topic, and it’s important to us that you feel comfortable and secure while visiting our site. To enhance your level of comfort, view our Privacy Policy. Terms & Conditions Please familiarize yourself with the Terms & Conditions for our site.
Contact Us If you have a question or some general feedback, we’d love to hear from you.
BlackDoctor.org 309 W. Washington Suite 250 Chicago, IL 60606 (312) 222-1205 Have a problem with the site, contact customer service at feedback@Blackdoctor.org
