BDO is the leading health and wellness destination for people of color. We leverage culture, content and technology to transform people’s lives for the better. Editorially, BDO shares culturally relevant tips and strategies on health, wellness, lifestyle and longevity.
BDO: Where Wellness & Culture Connect
Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values and customs shared by a society.
Wellness is the state of being in good health, especially as an actively pursued goal.
All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates and informs them every day. With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.
BDO’s editorial advisers represent some of the leading physicians and health experts in their field. BDO also boasts the largest database of culturally sensitive doctors who are committed to treating all patients fairly regardless of race or creed.
Reginald Ware, CEO Reginald Ware, CEO Most of Reggie Ware’s career has been spent fighting health disparities for Black Americans by educating, informing and inspiring them to make better decisions about their health and understanding that one size doesn’t fit all when it comes to healthcare. Black people’s health needs are different and require a different gameplan, one that leverages culture, content and technology to improve health outcomes.
As CEO of BlackDoctor.org (BDO), Ware and his team produce more culturally relevant health content for Black consumers than anyone else in the country. BDO is the nation’s largest and most trusted health and wellness destination for Black Americans. After 15 years of service, BDO reaches 19 million people per month on its platform, is the most trusted health resource for Black people and has more Facebook followers than WebMD. BDO also boasts the largest database of Black doctors and most are a part of our free doctor search tool, which allows users to find culturally-sensitive doctors in their area. This unique website is full of more than 10,000 articles and videos.
Ware’s previous media experience includes being the founder and publisher of Heart & Soul magazine, which was the nation’s first national health magazine for Black women. Under Ware’s guidance, H&S magazine reached over 1 million people per month and was among the largest magazines targeted to Black women.
Ware also oversaw the launch of two Television properties for Black Enterprise. He graduated with a Bachelor of Science in marketing from the University of Arizona, which he attended on a football scholarship. He grew up in Cincinnati, Ohio and now resides in Chicago, IL.
Please contact Reggie at [email protected].
In his current role, Mr. Lane oversees all online and offline marketing efforts, traditional and new media, while forging creative ways to strategically deliver relevant health content in a contemporary, pop-culture society. Mr. Lane also teaches digital marketing to various faith-based and community institutions, creates branded networking events, and sits on the board for various organizations.
Mr. Lane received his undergraduate degree from the University of Illinois at Urbana-Champaign and multiple online marketing certifications from the Online Marketing Institute based in San Diego, CA. Contact Derrick at [email protected]
During her 10 years at McDonald’s Corporation, Ms. Smith produced, directed, and wrote video scripts and was trusted to write speeches for CEO’s of RMHC, McDonald’s USA, and other executive managers.
Ms. Smith was the managing editor for Travel & Entertainment Magazine where she created the editorial content and oversaw production schedules and design.
She has managed and edited a magazine, launched newsletters, created capabilities brochures, drafted speeches, and talking points to convey key messages for executives. She has written feature articles, web content, video scripts, business copy, direct mail pieces, fundraising materials, press materials, executive letters, and collateral copy.
She worked for Burrell Communications and E. Morris Communications helping to develop and market programs for Fortune 500 clients such as Exxon Mobil, Kellogg, McDonald’s, Ralston Purina, Nestlé, Oldsmobile, and Illinois Tourism Bureau.
She served on the planning sub-committee for the world-renowned Chicago International Film Festival for 10 years. She has been a member of Women Employed Marketing Council, Publicity Club of Chicago, Black Public Relations Society, National Association of Black Journalist-Chicago, Chicago Women in Publishing, and the Chicago Association of Commerce and Industry Youth Motivation Program.
Ms. Smith’s undergraduate studies were at Columbia College and graduate studies at Roosevelt University.
Contact Ms. Smith at [email protected]