About BDO — Where Wellness & Culture Connect

BDO is the leading health and wellness destination for people of color. We marry culture and content with physical products and services to transform people’s lives. Editorially, BDO shares culturally relevant tips and strategies on health, wellness, lifestyle, and longevity. All of this combines to create the BDO Roadmap, the Roadmap to Living your best life as a person of color in the US.

BDO brings content to life through our products and services designed to enhance the lives of the Black Community. BDO Connect is the nation’s first doctor search tool for culturally sensitive doctors. BDO Wellness offers a custom green juice powder that enables our audience to get their daily vegetables and superfoods in one delicious drink. No more suffering from food deserts in the Black community. With our personalized DNA Kits our readers can receive customized diet, exercise, and supplements plan based on their unique DNA. Imagine, living life to the fullest based on a plan that was made for you! We give you easy to understand, relevant and applicable action plans to turn your DNA insights into action.

Reginald Ware, CEO reg_ware_2Reginald Ware, CEO Most of Reggie Ware’s career has been spent fighting health disparities for Black Americans by educating, informing and inspiring them to make better decisions about their health and understanding that one size doesn’t fit all when it comes to healthcare. Black people’s health needs are different and require a different gameplan, one that leverages culture, content and technology to improve health outcomes.

As CEO of BlackDoctor.org (BDO), Ware and his team produce more culturally relevant health content for Black consumers than anyone else in the country.  BDO is the nation’s largest and most trusted health and wellness destination for Black Americans. After 15 years of service, BDO reaches 19 million people per month on its platform, is the most trusted health resource for Black people and has more Facebook followers than WebMD. BDO also boasts the largest database of Black doctors and most are a part of our free doctor search tool, which allows users to find culturally-sensitive doctors in their area. This unique website is full of more than 10,000 articles and videos.

Ware’s previous media experience includes being the founder and publisher of Heart & Soul magazine, which was the nation’s first national health magazine for Black women.  Under Ware’s guidance, H&S magazine reached over 1 million people per month and was among the largest magazines targeted to Black women.

Ware also oversaw the launch of two Television properties for Black Enterprise. He graduated with a Bachelor of Science in marketing from the University of Arizona, which he attended on a football scholarship. He grew up in Cincinnati, Ohio and now resides in Chicago, IL.

Please contact Reggie at [email protected].

Derrick M. Lane, Chief Marketing Officer Derrick Lane is a forward thinker: “those who relish in the beauty of today, while creatively imagining tomorrow’s opportunities.” Mr. Lane has been fascinated by the everyday use of technology from age seven and married both his passions for technology and advertising together at an advertising agency for six years. Mr. Lane honed his skills at R.J. Dale Advertising & Public Relations as a Senior Account Executive before joining BlackDoctor.org as Marketing Director, then Chief Content Officer and ultimately Chief Marketing Officer. In his current role, Mr. Lane oversees all online and offline marketing efforts, traditional and new media, while forging creative ways to strategically deliver relevant health content in a contemporary, pop-culture society. Mr. Lane also teaches entrepreneurship to youth and adults at various faith-based and community institutions, creates branded networking events, and sits on the board for various organizations. Mr. Lane received his undergraduate degree from the University of Illinois at Urbana-Champaign and multiple online marketing certifications from the Online Marketing Institute based in San Diego, CA. Contact Derrick at [email protected]
Awards and Recognition BDO is passionate in its mission to deliver the highest level of credible and effective healthcare resources. We are proud that others in the healthcare field who are just as passionate have chosen to recognize our efforts through the years, including the proud recipient of multiple awards and honors, including the 2006 Web Award for Health Care Standard of Excellence. BDO enjoys over 19 million visitors per month and has been featured in multiple publications across the nation, including The New York Times, Washington Post, USA Today, Atlanta Constitution, Dallas News, Self Magazine and Jet Magazine.
Editorial Opportunities & Policy BlackDoctor.org is always looking for talented writers who share in our passion and mission statement. We also invite qualified healthcare professionals with various areas of expertise to contact us concerning topics that they would like to have covered on our website.  Send a comment to our editor at [email protected].
Advertising and Sponsorship Policy BlackDoctor.org requires advertisers and sponsors to provide accurate advertisements that comply with our Advertising and Sponsorship Policy.
Advertising and Syndication Opportunities If you have a website and would like to have our FREE health news from Blackdoctor.org posted on your site, contact [email protected].
Privacy Policy We at BlackDoctor.org understand that healthcare is a very important, and sometimes very personal, topic, and it’s important to us that you feel comfortable and secure while visiting our site. To enhance your level of comfort, view our Privacy Policy. Terms & Conditions Please familiarize yourself with theTerms & Conditions for our site.
Contact Us If you have a question or some general feedback, we’d love to hear from you.
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