BDO is the leading health and wellness destination for people of color. We leverage culture, content and technology to transform people’s lives for the better. Editorially, BDO shares culturally relevant tips and strategies on health, wellness, lifestyle and longevity.
BDO: Where Wellness & Culture Connect
Culture describes the ‘way of life’ for a specific group of people — the outlook, attitudes, values and customs shared by a society.
Wellness is the state of being in good health, especially as an actively pursued goal.
All of this is combined to create the ideal platform that speaks to our audience in a way that inspires, motivates and informs them every day. With a heavy emphasis on “how to do it, you can do it” content, BDO has earned the trust of Black consumers everywhere who were simply waiting for someone to speak to them with a voice they can trust and a language they can understand.
BDO’s editorial advisers represent some of the leading physicians and health experts in their field. BDO also boasts the largest database of culturally sensitive doctors who are committed to treating all patients fairly regardless of race or creed.
Reginald Ware, CEO Reginald Ware, CEO Most of Reggie Ware’s career has been spent fighting health disparities for Black Americans by educating, informing and inspiring them to make better decisions about their health and understanding that one size doesn’t fit all when it comes to healthcare. Black people’s health needs are different and require a different gameplan, one that leverages culture, content and technology to improve health outcomes.
As CEO of BlackDoctor.org (BDO), Ware and his team produce more culturally relevant health content for Black consumers than anyone else in the country. BDO is the nation’s largest and most trusted health and wellness destination for Black Americans. After 15 years of service, BDO reaches 19 million people per month on its platform, is the most trusted health resource for Black people and has more Facebook followers than WebMD. BDO also boasts the largest database of Black doctors and most are a part of our free doctor search tool, which allows users to find culturally-sensitive doctors in their area. This unique website is full of more than 10,000 articles and videos.
Ware’s previous media experience includes being the founder and publisher of Heart & Soul magazine, which was the nation’s first national health magazine for Black women. Under Ware’s guidance, H&S magazine reached over 1 million people per month and was among the largest magazines targeted to Black women.
Ware also oversaw the launch of two Television properties for Black Enterprise. He graduated with a Bachelor of Science in marketing from the University of Arizona, which he attended on a football scholarship. He grew up in Cincinnati, Ohio and now resides in Chicago, IL.
Please contact Reggie at [email protected].
Derrick M. Lane, Chief Marketing Officer As CMO, Derrick Lane believes in “relishing in the beauty of today, while creatively imagining tomorrow’s opportunities.” Mr. Lane has been fascinated by the everyday use of technology from age seven and married both his passions for technology and advertising together as a Senior advertising executive at R.J. Dale Advertising & Public Relations. Upon joining BlackDoctor.org initially as Marketing Director, he then became Chief Content Officer and ultimately Chief Marketing Officer.
In his current role, Mr. Lane oversees all online and offline marketing efforts, traditional and new media, while forging creative ways to strategically deliver relevant health content in a contemporary, pop-culture society. Mr. Lane also teaches digital marketing to various faith-based and community institutions, creates branded networking events, and sits on the board for various organizations.
Mr. Lane received his undergraduate degree from the University of Illinois at Urbana-Champaign and multiple online marketing certifications from the Online Marketing Institute based in San Diego, CA. Contact Derrick at [email protected]