AWESOME! Mortician Opens Fresh Food Store Because He Was Tired Seeing People Die
Mortician Erich March was tired of seeing people in his East Baltimore community die of conditions like diabetes and hypertension. He blamed the lack of grocery shopping choices in the neighborhood where he grew up and where his Aisquith Street funeral home is located.
He and his wife, Michele Speaks-March, were determined to bring a new style of shopping to the Oliver, South Clifton and Darley Park neighborhoods. They just wanted a place where East Baltimoreans can find foods that won’t undermine their health.
“No sugary drinks, no lottery and no tobacco here,” said Erich March as he stood alongside his wife at the checkout counter of their Apples & Oranges Fresh Market, at North Avenue and Broadway, which will have a ribbon-cutting late next week.
Their new market lies in what used to a Sears auto section. Most of the traditional retailer have long since left the area which now hosts a District Court and a Department of Social Services office. March remembers what it was like to grow up in the area that used to be a center of Baltimore’s market activity. “Nothing was prepackaged and precious little was frozen. When my mother and grandmother shopped there, they went home with buckwheat flour and shopping bags full of turnips, carrots, and buttermilk. It was as colorful an urban experience as Baltimore had to offer.”