- Fine lines and wrinkles reduction
- Sun damage and age spots reduction
- Hydration
- Stimulates circulation
- Slows collagen depletion
- Prevents the premature aging of skin by fighting off free radicals
- Antioxidant and anti-inflammatory properties
- Improved metabolism and secretion of waste
- Gold activates ions to recreate cellular connections
- Provides a golden glow, creates luminous, radiant skin
- Helps eliminate blemishes
The Cons
There is some skepticisim out there about this treatment. There is much debate in the health world on whether or not the treatment is worth the pretty penny you spend. According to celebrity aesthetician Mary DeRolph, “The gold will dissolve on your skin’s surface to instantly reflect light, and tiny particles will seep in to protect against fine lines and discoloration.” She recommends the at-home treatment La Prairie’s Cellular Radiance Concentrate Pure Gold serum ($615 per ounce).
On the not so convinced side, dermatologist Robert Anolik, of Dr. Brandt Dermatology Associates in New York, says, “There are not enough studies yet on the cosmetic use of gold. If there are real improvements, it is likely because of other ingredients in the product or because the material it comes in is moisturizing.”
According to Veronica Barton Schwartz, owner of Veronica’s Skin & Body Care Center in Malibu there is always a rush of celebrities in her salon around awards season for her signature Umo 24 Karat Gold Facial ($300). “It’s the ultimate red-carpet treatment. The celebs rave about her treatment saying that they see results that last for about 10 days.”
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