My Story: Why I Decided To Go Natural


In the ongoing debate of which is better – natural or processed hair – there are many arguments for each side. But one thing is important: as long as it’s healthy. But more and more women across the country are opting to “go natural”. Why?  We sat down with Summer, a wife, a mom/stepmom of 5, and CEO of Summer Alexander Research & Marketing on the anniversary of her “going natural” and asked her why.

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Was there a defining moment that made you want to go natural? Yes, I have two daughters 16 and 18 years old and when they were younger they had heads full of thick beautiful curly hair. At around 8 and 10 years old a relative relaxed their hair without my consent and one day I looked up and their once beautiful hair was brittle and broken off with virtually none of the length they once had. This was both devastating and eye-opening.

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