BDO & OraSure Launch Awareness Program For National HIV Testing Day
BlackDoctor.org and OraSure Launch Awareness Program to Encourage HIV Testing with the FDA Approved OraQuick® In-Home HIV Test
Digital campaign to focus on testing and education leading up to National HIV Testing Day
CHICAGO [June 13, 2017] – Did you know that you can test for HIV in the privacy of your own home? The maker of the OraQuick In-Home HIV Test, the first FDA-approved in-home HIV test, is working with BlackDoctor.org, the leading destination for Black health information and news, to raise awareness of HIV home testing and encourage testing among African Americans. BlackDoctor.org will produce a series of custom articles, videos and Facebook Live discussions for the campaign.
BlackDoctor.org, now in its 12th year, reaches over 40 million readers monthly and engages more than 1.5 million followers on Facebook with culturally-relevant content that gives African Americans access to a trusted platform to find critical health information and empowers them to act on it.
African Americans account for a higher proportion of new HIV diagnoses, those living with HIV, and those ever diagnosed with AIDS, compared to other races/ethnicities, states the Centers for Disease Control (CDC). There are a number of challenges that contribute to the higher rates of HIV infection among African Americans and chief among them is a lack of awareness of HIV status.
“African Americans deal with a great deal of stigma, fear and misinformation when it comes to HIV and getting tested. Our intention with this campaign is to create a safe space for conversation, let our readers know that they have options for testing and inspire more of us to learn our status,” shared Sandria Washington, BlackDoctor.org Executive Editor. “We’re excited to join forces with OraSure to make this happen.”