create Tru-Colour after using a “skin-tone” bandage on his adoptive son’s forehead. It wasn’t until then that he realized skin tone Band-Aids were made “for only one type of skin.” His son is African-American.
“It stuck out like a sore thumb,” Meisenheimer told The Huffington Post.
“I can’t believe I survived 38 years without noticing that bandages came in a cartoon format or for only one type of skin. That’s just not right. We started Tru-Colour Bandages to change this industry for the better. Everyone deserves a bandage that matches their skin tone,” said Meisenheimer.
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Tru-Colour represents #BandageEquality and prides itself on producing flexible, sterile and long-lasting bandages. They were featured in the January 2016 issue of O! Magazine and have also been featured on Buzzfeed and Blavity.
According to their website, Tru-Colour bandages are sold in resealable waterproof bags and their lightest color is still darker than the average “skin-tone” bandage. Each bag includes