Cardi B has been living her BEST life in case you haven't noticed! The internet exploded last week when she released her first studio album after months of anticipation. Cards has taken the music industry by storm and made a name for herself as rap's ratchet princess. While this notion of "ratchet" is typically a bad thing, Cardi has used her explosive personality to her advantage to accomplish some of her wildest dreams. You can't help but to fall in love with this girl!
Cardi started her career as a stripper in NYC back in 2014. Early on she decided to leverage the power of social media to mark her platform as we know it today. She used Instagram and Vine to make videos and pictures to illustrate the narrative of who she is.
She held nothing back often times posting deeply personal and embarrassing stories all letting us into her life and all of her flaws and mishaps. Through her connection, she was able to transcend her social media influence and eventually landed on reality tv. 2015 she decided to leave the strip pole alone and dive into music to mark herself as an artist.
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This wasn't an easy feat because few people took her seriously, however, Cardi never gave up and worked hard. Her first exposure was the release of her mixtapes marked her entrance as a serious artist although she didn't get much recognition. Despite all of this, Cardi continued working and building her name and brand throughsocial media. Her audience became less like fans and more like her best friends viewing her relatable posts daily and engaging with her while she engaged back, something artist seldom did in past times.
Her big break happened in 2017 with the release of her first single "Bodak Yellow." This song, filled with a riveting beat and catchy lyrics captivated all of the world climbing charts and breaking records. This marked Cardi as a legitimate force in the music world! Since then, we have watched her make what she calls "Money Moves" for months securing promotions, sponsorships, and endorsements. Performing alongside big-name artists and being featured on primetime network tv, Cardi has shown how to leverage a bad situation and make it the BEST life.
The release of her album "Invasion of Privacy" takes us on a journey through her hardcore street rap with old-school New York flavors, matched with some sweet ballad style R&B influences and even some Spanish influences. With features from the likes of Chance the Rapper, Migos, Kehlani, and other big stars, this full body of work is one worth listening to. With hits like "Dripping", "Money Bag", "Bartier Cardi" she gives us inspiration to be saucy all summer long!
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Her story is one that's not only admirable but one each and every person can learn from. Cardi B is winning and because of her hard work and resiliency, she is finally seeing the fruits of her labor. A dancer in NYC with a great sense of humor and charm is now America's sweetheart.Truly an example of rags to ratchet riches. I love to see the underdog win, and I'm excited to see what's next for Cardi and Baby Bardi!
SOURCES:
https://www.newyorker.com/magazine/2018/04/23/cardi-bs-invasion-of-privacy-is-as-studious-as-it-is-bombastic
https://slate.com/culture/2018/04/cardi-bs-debut-album-invasion-of-privacy-reviewed.html
Brandon Herring is a financial professional by day and ratchet scholar by night. A graduate of the University of Illinois at Urbana Champaign his areas of specialty include personal finance, entrepreneurship, business, and marketing. He Is a self-proclaimed know it all with a love for his community, and seeks to contribute philanthropically through financial education amongst African Americans.
