BlackDoctor.org “Top Blacks In Healthcare” 2014: Floyd W. Green, III
As Vice President and Head of Community Relations and Urban Marketing for Aetna, Inc., Floyd W. Green, III is responsible for developing grassroots marketing strategies to assist in maximizing opportunities in new business development, customer retention, healthcare disparities and strategic partnerships. He is also humanizing the Aetna brand in way that is changing and saving lives.
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Green mobilizes thousands of Aetna employees in cities across the country, every day, to volunteer and to go into communities and use the Platinum Rule — treat people the way THEY want to be treated.
Green believes in making significant contributions to society. “Significance is not necessarily being president of the United States. Significance can be the president of the local community watch, or being responsible for planting fresh fruits and vegetables on a corner lot. Significance doesn’t have to mean millions of dollars. And we should never lose sight of that.”