As Vice President and Head of Community Relations and Urban Marketing for Aetna, Inc., Floyd W. Green, III is responsible for developing grassroots marketing strategies to assist in maximizing opportunities in new business development, customer retention, healthcare disparities and strategic partnerships. He is also humanizing the Aetna brand in way that is changing and saving lives.
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Green mobilizes thousands of Aetna employees in cities across the country, every day, to volunteer and to go into communities and use the Platinum Rule — treat people the way THEY want to be treated.