Too Big To Fail: Nipsey Hussle Brings STEM To Crenshaw
From $100 albums (which sold thousands of copies) to building a brand and “smart” store with The Marathon Clothing that integrates technology into the framework of the shop, Los Angeles rap star Nipsey Hussle is no stranger to innovation and entrepreneurship.
Hussle is well known for his love and allegiance to his Crenshaw neighborhood. And as an owner of several successful businesses in the Crenshaw district of South Los Angeles, he has dedicated the fruits of his success into uplifting the community that raised him. His latest ventures include a co-working space with a STEM center on the second level, in collaboration with Los Angeles real estate developer Dave Gross.
Made clear in his business moves both inside and outside of the music industry, is that economic empowerment is a keystone in Hussle’s message. As a long time independent artist he maintained control of his brand, message, and career until he was able to receive the leverage and deal that he wanted from a major record label.
His 2018 first major label release “Victory Lap” (Atlantic Records) debuted at number four on the Billboard charts. However, the opening of Vector90 a co-working space in his Crenshaw neighborhood would become his most impactful work to date.
As an early investor and champion of cryptocurrency, blockchain and other technology-based advancements, Hussle is no stranger to the world of STEM and its growing value in the marketplace. The mission behind Vector90 is to