Breast Cancer Fundraising: Where Does All That Money Go?

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Every year, the month of October is filled with pink ribbons, walks and marathons—even pink cleats in the NFL—all in the name of breast cancer awareness. Grocery store aisles are lined with familiar products in special-edition pink packages. In the 2009-2010 fiscal year, the breast cancer organization giant Susan G. Komen Breast Cancer Foundation reported approximately US $400 million in earnings.