“Most of the hood we don’t have health insurance, we don’t go to the doctor when we should, so we [Me & Jada] have to find ways to prevent [health issues before they come up].
The juice bars take it a step further by creating unique juice blends to tackle a variety of diseases and conditions including acne, allergies, brochitis, cancer, anemia, etc–all of this listed on their menus!
Both rappers say that as they became successful, they realized the importance of eating healthy.
“As times change, people change, you evolve and you learn about taking care of the body,” Jadakiss says.
Styles P says the biggest advantage of being healthy is having a clear mind.
“When I started seeing change in my thought process is when I really had the utmost respect for it,” he says. Juice Lee, co-founder and co-owner of Juices for Life, says the New York artists are helping the community out of the goodness of their hearts.
“They wanted to do this thing for the people,” he says.
Styles P hopes that the message of the importance of nutrition catches on despite the stereotypes that eating healthy is an elitist lifestyle.
“It’s something you should spread the word on,” he says. “You’re not too cool. You’re not too gangster. You’re not too fly. You’re not too anything to say, ‘Hey, here’s something good to do. Do it.”
“There’s nothing soft about juicing,” Jadakiss says.
“We didn’t have the knowledge or the opportunity like we do now. And that’s what we’re giving back to our people: knowledge and opportunity to at least live.”