Twinkies: 9 Reasons Their Comeback Isn’t All That Sweet

A close-up of Twinkies

What exactly is  in a Twinkie, anyway?

Hostess is betting on a sweet comeback for Twinkies when they return to shelves this July. The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15, 2013.

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Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says that nearly everything about the cakes will be the same, but that the boxes will now bear the tag line “The Sweetest Comeback In The History Of Ever.”