The “biggest financial literacy festival,” Earn Your Leisure Invest Fest, returned to Atlanta this past weekend and was bigger and better.
The Earn Your Leisure Invest Fest is a 3-day festival that is a “first of its kind, in-person experience to combine investing, entrepreneurship, pop culture, and entertainment in a festival setting.” Topics during the festival focused on tackling conversations in the world of finance, including investing, cryptocurrency, taxes, and more.
An impressive lineup of celebrities, investors, and business leaders attended the event, all dedicated to educating the public about the importance of financial literacy through their experiences.
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The line-up for the event included billionaire Robert Smith, actor and entrepreneur Steve Harvey, social media personality Tabitha Bown, rapper Jeezy, and more. Additionally, over 400 small businesses were at the event, as well as a variety of podcast stages were provided to allow for interviews to be conducted with some of the featured panelists.
At the festival, one of the most stunning moments was when rapper and entrepreneur Diddy (also known as Brother Love) took the stage and made a groundbreaking donation that captivated the audience. During the festival, he was able to donate $1 million dollars to Earn Your Leisure through the Sean Combs Foundation.
According to Diddy, also known as Sean Combs, his donation to the Earn Your Leisure fund is an important contribution towards financial literacy.
“The fund will go toward financial literacy efforts, “[putting] the investment strategies discussed on EYL into action” and “providing a practical model for economic empowerment… I’m thrilled to join forces with Earn Your Leisure… “We’re going beyond discussing finances and taking action to demystify the world of investing for our community,” Combs said in a press release.
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This donation is crucial for Earn Your Leisure, since they aim to support “emerging and established content creators from the world of business, finance and entrepreneurship whose perspective, expertise, and in-depth insight has been undervalued and overlooked,” according to their website. The media platform offers an online program that provides over 200 webinars covering a wide range of topics that can help you get a better understanding of business fundamentals, finance, and entrepreneurship.
Combs' also made a $1 million donation to Jackson State. He expressed in an Instagram post that, as an alumnus of a historically black college, he felt it was very important to give back to other historically black colleges. He posted a video on his Instagram page showing him expressing this same message on the sidelines of a televised Jackson State football game during a sideline interview with ESPN.
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“I wouldn’t be here if it wasn’t for HBCUs. It is my honor and my responsibility to support the HBCUs! The work they are doing is to be commended! My grandmother raised me to sow my seed in my community and that’s what I’m going to continue to do!!” he captioned the post.
Founded by Rashad Bilal, Troy Millings, and Michael MacDonald, Earn Your Leisure Media began as a podcast in 2019 and has since grown into a unique global media program.
The trio began Earn Your Leisure after Bilar had the desire to create a financial literacy brand for social media. MacDonald told Black Enterprise “he told me he wanted to build his Instagram to be the biggest financial literacy platform on the internet. I said, let’s do it and plugged him into different tools, doing photoshoots and videography work with him and building content. He started posting financial clips, and it was catching attention.”
Since its creation, Earn Your Lesire has become a Top 40 Business podcast and has over 2 million social media followers, according to its website. By utilizing the power of the world of finance, festivals and media organizations like this can help many communities change for the better.
