When you think of Botox, you typically think of a middle-aged woman trying to get a more youthful look, right?
For the most part, you’d still be right. However, plastic surgeons say that “brotox” — the use of Botox by men — is gaining in popularity.
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Between 2000 and 2010, there was a 258 percent increase in the number of men undergoing treatment with botulinum toxin type A, according to the American Society of Plastic Surgeons.
In fact, more men in 2010 chose Botox treatment than any other form of cosmetic surgery or enhancement, the society reported, with 336,834 males receiving shots of the toxin to relax muscles and deaden nerves to improve their appearance.
“I think the stigma of it to men has dropped,” said Dr. Stephen B. Baker, an associate professor and program director of the department of plastic surgery at Georgetown University Hospital in Washington, D.C. “These days, you can get it done everywhere but a gas station, and maybe in some states even there.”
Men tend to use Botox to smooth out a furrowed brow that otherwise makes them look angry, said Baker and Dr. John Sherman, a clinical assistant professor of surgery at the Weill Cornell Medical College in New York City.
“Most of the men, what bothers them is the forehead wrinkles and the wrinkles between the eyebrows,” Sherman said.
However, the doctors agreed that men tend to request spot treatment for smoothing of specific facial details whereas women tend to want a complete makeover.