(BlackDoctor.org) — With their massive budgets and marketing campaigns, large companies can afford to hire black celebrities to help them peddle goods to blacks.
Some companies in the beauty and cosmetics trade put darker-hued faces on their products or use creative wording to suggest that there are black people behind the scenes – when this is not the case.
We commonly discuss the need for people of color to consider their unique attributes and needs when selecting cosmetics and skin care products, but we sometimes forget about the black-owned product companies that are not just targeting us, but are developing products designed with our best interests in mind.
In addition to such companies that you may be familiar with, such as Iman, Fashion Fair, and Black Opal, some of the ones you may not have heard (yet) include…
Pronounced ah-dah, the Nigerian word “ada” refers to firstborn females, a fitting name for a company that that claims to be the first to offer mineral makeup designed exclusively for women of color by women of color.
Noting that the skin is the body’s largest organ, the company says that skin absorbs some of everything that we put on it. Ada Cosmentics claims to use only the purest ingredients, which include mica, organic jojoba, and organic fair trade shea butter. Its full range of cosmetic products include cream concealers, foundation, shimmer shadows, and lip glazes. In addition to its aim to offer healthy products, Ada Cosmetics also claims to have a commitment to offering the hues that allow women of color to love their color.
Lamik proudly touts itself as the first eco-chic cosmetic brand. After reportedly losing a friend to a lung deficiency caused by poly(iso)butene in lip gloss, Kim Roxie decided to develop healthy products that would take the risks out of looking good. The company operates under the philosophy, “beauty is revealed…not applied.”