The world of music, entertainment, politics and culture, are mourning the loss of a trailblazer who shaped entire industries and who left an indelible mark on society. Clarence Avant, a visionary entrepreneur, and trailblazer who seemed to have his hand in just about everything and whose contributions to Black music, entertainment, and culture are beyond words has passed away. He was 92 years old. His family confirmed to PEOPLE.
“It is with a heavy heart that the Avant/Sarandos family announce the passing of Clarence Alexander Avant,” Avant’s children Nicole and Alex and son-in-law Ted Sarandos said in a statement. “Through his revolutionary business leadership, Clarence became affectionately known as ‘The Black Godfather’ in the worlds of music, entertainment, politics, and sports.”
“Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come. The joy of his legacy eases the sorrow of our loss,” the statement concluded.
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Former President Barack Obama took to Twitter to share his condolences.
"Clarence Avant was one of our favorite people. He exemplified a certain level of cool and street smarts that allowed him to move confidently into worlds that nobody prepared him for, never doubting he could figure it out.... Michelle and I will always be grateful for Clarence’s friendship and wise counsel. Our thoughts are with his family and everyone whose life was touched by a truly remarkable man."
Born on February 25, 1931, in Climax, North Carolina, in segregation, Avant's journey to becoming a powerhouse in the entertainment industry was marked by determination, foresight, and an unwavering commitment to championing Black voices. His impact was acknowledged by top artists, executives, and influential figures including Quincy Jones, Jay-Z, Whitney Houston, Pharrell Williams, Lionel Richie, and many more.
Pioneering Black Excellence
Clarence's impact on Black music, entertainment, and culture cannot be overstated. He emerged during a time when systemic racism permeated the entertainment landscape, limiting opportunities for Black artists and professionals.
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One of Avant's most notable achievements was his role in founding Sussex Records in the late 1960s. This label played a pivotal role in launching the career of Bill Withers, whose soulful sound and poignant lyrics resonated with audiences worldwide.
He managed the careers of pioneering blues artist Little Willie John, famed composer Lalo Schifrin, jazz legend Sarah Vaughan, and jazz organist Jimmy Smith. Notably, his record-breaking deal for jazz producer Creed Taylor with A&M Records showcased his negotiation skills. This accomplishment caught the attention of Quincy Jones, leading to a lasting friendship and collaboration that would shape the industry.
Detailed in the Netflix documentary, The Black Godfather, his advice was also instrumental in shaping the careers of super producers like Jimmy Jam and Terry Lewis, who worked with Janet Jackson to create her groundbreaking album Control.
With Avant's guidance, Sussex Records became a platform for artists to express themselves authentically and reshape the music industry's perception of Black creativity.
The Power of Advocacy
Beyond his accomplishments in the music business, Clarence Avant's commitment to mentorship and advocacy set him apart as a true changemaker. His involvement in civil rights initiatives and his support for social justice causes showcased his understanding of the interconnectedness between culture and societal progress.
He guided the careers of sports icons such as Muhammad Ali, Jim Brown, and Hank Aaron, elevating them to new heights both on and off the field. His influence extended into the political arena, where he nurtured the early careers of Presidents Barack Obama, Bill Clinton, and Jimmy Carter, transcending party lines as an advisor to leaders across the spectrum.
Entrepreneurial Vision
Avant's entrepreneurial spirit was key to his success. He understood the value of cultivating diverse revenue streams and expanding his influence across different facets of the entertainment world. His ventures extended beyond music into film, television, and even sports. This multifaceted approach allowed him to build a lasting legacy and contribute to various aspects of Black culture.
Legacy and Continuing Impact
Clarence Avant's contributions continue to resonate in today's entertainment landscape. His legacy serves as a reminder of the importance of representation, advocacy, and mentorship. The pathways he forged have paved the way for new generations of artists and industry professionals to thrive, and his impact can be seen in the diversity of voices that now shape the music and entertainment industries.
In recognition of his remarkable achievements, Avant has been awarded numerous accolades, including the Grammy Trustees Award and a star on the Hollywood Walk of Fame. These honors reflect the profound respect and admiration the industry holds for his trailblazing efforts.
Throughout his illustrious career, Avant accumulated a multitude of accolades, including induction into the Rock and Roll Hall of Fame, the Industry Icon Award at the Grammys, and a star on the Hollywood Walk of Fame.
Avant's daughter Nicole summed up his father's life beautifully:
"One of my favorite Clarence-isms goes like this: 'It is what it is, now what are you going to do about it?' Today I’m choosing to honor and celebrate your incredible life and the legacy you’ve left behind," Nicole wrote on Instagram in tribute to her father.
"It’s an honor to take your baton papa. Our love is eternal. ❤️"
