(BlackDoctor.org) — Dr. Victor J. Marks at Geisinger Health System says physicians must provide service that patients identify as being excellent, especially in a competitive marketplace.
He notes that many doctors focus their marketing efforts on diagnostic, technical, or clinical areas, but most patients base their opinions of physicians on their interactions with them and members of their practice.
Patients also examine such things as the ease of making appointments, the check-in and check-out processes, the flow in the offices, and accurate and timely billing.
Appropriate behaviors are essential as well, Marks says, such as addressing patients correctly, smiling, answering the phone cheerfully, and having nurses introduce themselves to patients.